Trending vs. Niche Games: What’s Best for Your Live Stream?

Stream-tips
3 min readNov 25, 2023

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The choice of game is a critical decision for any live streamer, and it often boils down to two main categories: trending games that are all the rage in the gaming community, and niche titles that cater to a more specific audience. Both paths offer unique opportunities and challenges, and understanding these can help you align your streaming content with your goals. In this blog post, we will delve into the pros and cons of streaming both trending and niche games, aiming to provide you with insights to make an informed decision about what’s best for your live stream.

Streaming Trending Games

Trending games are those that are currently popular and widely discussed within the gaming community. These titles often draw large audiences due to their widespread appeal.

Pros:

  1. Higher Visibility: Popular games tend to have more viewers, which can translate into more exposure for your stream.
  2. Community Engagement: With more viewers comes a more active chat and community interaction.
  3. Easier to Find: Trending games are easily searchable and often featured on streaming platforms, making it easier for new viewers to find your channel.

Cons:

  1. High Competition: Because these games are popular, many streamers will be playing them, making it harder to stand out.
  2. Inconsistent Viewer Retention: Some viewers might be more loyal to the game than to you as a streamer, leading to inconsistent viewer retention when you switch games.
  3. Potential Burnout: Streaming only popular games can become monotonous, especially if they don’t align with your personal gaming preferences.

Streaming Niche Games

Niche games, on the other hand, appeal to a smaller, more dedicated group of enthusiasts. These could be indie titles, older games, or games in specific genres.

Pros:

  1. Dedicated Audience: Niche games often have a dedicated fanbase, offering a more engaged and loyal audience.
  2. Less Competition: Fewer streamers playing the same game means less competition, making it easier to stand out.
  3. Unique Content: Streaming niche games allows you to offer unique content, which can be appealing to viewers looking for something different.

Cons:

  1. Smaller Audience: Niche games inherently have a smaller audience, which could mean fewer viewers for your stream.
  2. Limited Growth Potential: The ceiling for growth can be lower due to the limited audience size.
  3. Harder to Find: These games may not be featured prominently on streaming platforms, making it harder for new viewers to discover your channel.

Balancing Your Approach

In deciding between trending and niche games, consider the following:

  • Understand Your Goals: Are you aiming for rapid channel growth, or are you looking to build a tightly-knit community? Your goals should inform your choice of game.
  • Know Your Audience: Consider the preferences and interests of your existing audience. A sudden shift in content can sometimes alienate loyal viewers.
  • Personal Enjoyment: Ultimately, your passion for the game translates into better content. Choose games that you enjoy playing and can discuss enthusiastically.
  • Experiment and Evaluate: Don’t be afraid to experiment with both types of games. Analyzing viewer engagement and feedback can provide valuable insights into what works best for your channel.

The choice between streaming trending versus niche games is a strategic decision that depends on your specific goals as a streamer, your target audience, and your personal preferences. While trending games can offer higher visibility and broader appeal, niche games provide opportunities to carve out a unique space with a loyal audience. The best approach might involve a mix of both, allowing you to enjoy the benefits of each while mitigating the downsides. Remember, the most successful streams are those where the streamer’s passion and enjoyment are evident, regardless of the game’s popularity.

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Stream-tips

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